Liam Pettersson
Founder & CEO
Commercial real estate brokerage operations background. Founded Cremdeal after observing the data leverage gap between national and regional CRE firms in the Dallas market.
Company
About Cremdeal
We're building the data analytics layer the regional CRE brokerage market has been missing — starting in Dallas–Fort Worth, where the gap is sharpest.
Our story
Why we built this
Liam Pettersson spent several years in commercial real estate brokerage operations before founding Cremdeal. Working inside a regional CRE firm, he saw the same problem repeating: every brokerage had a CoStar subscription, but almost none had a reliable way to turn that data into the kind of actionable analytics that national firms built for their deal teams.
The observation was straightforward. CBRE and JLL agents show up to negotiations with structured comp sets pulled from proprietary systems. Regional brokerage agents show up with exports from CoStar and manually cleaned spreadsheets — when they have time. The data exists. The analytics layer doesn't.
Cremdeal's mission is to give regional CRE brokerages the same data leverage that national brokerage technology teams have built for their deal teams. Not a replacement for CoStar — a structured analytics layer on top of it, designed for the scale and workflow of an 8 to 40 agent regional firm.
Dallas was the natural starting market. The DFW commercial real estate market has one of the highest concentrations of mid-sized regional brokerages in the US, operates across multiple active submarkets, and has a transaction volume that makes comp data particularly rich and useful. It is also where the founding team has direct market experience.
Liam Pettersson
Founder & CEO
Dallas, TX — our home market
The team
Maya Okonkwo
Head of Data & Integrations
Spent several years working on commercial property data pipelines before joining Cremdeal. Leads CoStar API integration and comp-matching engine development.
Carlos Reyes
Lead Engineer
Full-stack engineer with background in B2B SaaS. Leads frontend dashboard and API infrastructure at Cremdeal.
Sarah Kim
Head of Brokerage Partnerships
Previously in client success at a CRE data company. Manages brokerage onboarding and ongoing partnerships at Cremdeal.
Funding
Angel-backed
Cremdeal raised an angel round of $525K in July 2025 to build the platform and bring it to its first regional brokerage clients in the Dallas–Fort Worth market.